schema.org microdata: Do as schema.org says, or as Google says?
schema.org,microdata,google-rich-snippets
I would use schema.org. The high prevelance of the year "2011" on that Google page makes me have a feeling that it is older content that hasn't been updated or removed. I used schema.org structured data elements on a site I maintain, and all of those elements show up correctly...
Can you use plain text for addresses in schema.org markup?
html,schema.org,structured-data
Yes, you may use text as value for address. While its expected value is another item (namely PostalAddress) instead of text, Schema.org does not require this (bold emphasis mine): While we would like all the markup we get to follow the schema, in practice, we expect a lot of data...
Schema.org mandatory fields and the time needed until Google shows changes
seo,schema.org,google-rich-snippets
There are no mandatory properties/types in Schema.org. However, consumers of the data, like Google Search, might have rules under which conditions they will make something with your data (e.g., they are looking for specific properties). So you’d have to check their documentation. For Google Search, their Rich Snippets are documented...
Schema.org's WebSite vs WebPage
WebSite represents a web site, WebPage represents a web page (like the difference between Blog and BlogPosting). The additional properties from WebPage (like breadcrumb and mainContentOfPage) wouldn’t necessarily make sense for WebSite. Google’s Sitelinks Search Box uses WebSite because the search usually applies to the whole site, not just a...
How can I add RDFa to my Google Site?
html,semantic-web,google-sites,schema.org,rdfa
Google Sites seems to remove some attributes (including those needed for RDFa and Microdata) when entering the markup in the HTML mode. Workaround: Insert → HTML Box This creates a box which seems to allow full HTML (and also CSS/JavaScript)....
How do you use link text as value in schema.org value?
html,metadata,schema.org,microdata
Microdata does not provide a way to denote that an itemprop on an a element should not produce a URL as value. You have to add another element that is one of the elements that produces string values in Microdata (tl;dr: not time and not one of the elements that...
Applying RDFa to a list completed projects with location
For anyone curious, I ended up going with Creative Work: <article class="completed-work" vocab="http://schema.org/" typeof="CreativeWork"> <h2 property="name">The Empire State Building</h2> <ul> <li><strong>Location</strong> <span property="contentLocation">New York, New York</li> <li><strong>Completed</strong> <span property="dateCreated">2010</span></li> <li><strong>Architect</strong> <span...
How to nest Microdata (using Schema.org) in a valid way?
I think that rather that deem it a Google glitch, it's a reflection of the paucity of development. In other words it seems probable that this is a highly immature protocol, rather than a bugged one. In my application first names and surnames are presented in a table, which makes...
Using an itemprop from one itemtype in another itemtype
Don’t use url. As you rightly point out, the url property is for the URL of the current item (i.e., the product), and not for URLs of related items. While the definition of the relatedLink property seems to be appropriate for your case, this property can only be used for...
Does Google not support rich snippets for reviews of the schema.org type VideoGame?
html5,schema.org,microdata,rich-snippets,google-rich-snippets
Google does not display a Review Rich Snippet for all of the Schema.org types, but they don’t explicitly list which types are supported (emphasis mine): We support reviews and ratings for a wide range of schema.org types, including businesses, products, and different creative works such as books or movies. Maybe...
Which Schema.org property should I use for related articles, quizzes, stories? [closed]
html5,semantic-markup,schema.org,microdata
Your example misses the ItemList type. You could add it to the aside element, e.g.: <aside itemscope itemtype="http://schema.org/ItemList"> <article itemprop="itemListElement" itemscope itemtype="http://schema.org/Article"> </article> <article itemprop="itemListElement" itemscope itemtype="http://schema.org/Article"> </article> </aside> Using the article element for each related story seems to be appropriate, especially if you provide content like a description/teaser, the...
Opening hours go over midnight
I don’t have any experience with this, but I would have assumed that using opens and closes like that should be fine, as their descriptions say The opening hour of the place or service on the given day(s) of the week. The closing hour of the place or service on...
Google rich snippet testing not displaying reviews?
This is probably a question best asked on Google's Structured Data forum, but it doesn't matter to me if I help you here or there. :-) The problem is with your nesting. You need to nest the aggregate rating schema within your Place schema. And you should only be using...
Can I have multiple images marked up in a schema.org ImageObject?
If you’d use one ImageObject with multiple contentUrl properties, it would mean that you have one image with several URLs. If you have several images, use an own ImageObject item for each....
News item in Schema.org
The Schema.org type Article is appropriate, as its description says (bold emphasis mine): An article, such as a news article or piece of investigative report. […] But you can even be more specific by using the NewsArticle type (note that by using this type, your news post is also an...
Structured-Data > Microdata > Schema > Article > Author Itemscope > Properties > Google Validation Error
Your markup sample contains a typo: itemptype="https://schema.org/Person" should be itemtype="https://schema.org/Person" Unfortunately, the Google Structured Data Testing Tool doesn’t report such errors. (And they shouldn’t have interpreted the property name as the URL http://www.example.com/name, because an item without a type could have a proprietary item property name, which would not be...
Write Microdata just with and
If the value is a URI, use link. Otherwise, use meta. So <span itemprop="ratingValue">4.6</span> becomes <meta itemprop="ratingValue" content="4.6" /> etc. If it’s just about having no visible content, you could keep using the parent div elements, e.g.: <div itemscope> <!-- you can/should give it an itemtype --> <div itemprop="aggregateRating" itemscope...
GSA: microdata gets truncated
schema.org,microdata,google-search-appliance
The GSA does not support those microdata. It typically only supports meta tags under the format <meta name="category" content="computer"/>
How to cite a blog post using HTML microdata and schema.org?
html,schema.org,microdata,citations
If you’d ask me which markup to use for a list of links to blog posts (OP’s context), without seeing your example, I’d go with something like this: <body itemscope itemtype="http://schema.org/WebPage"> <ul> <li> <cite itemprop="citation" itemscope itemtype="http://schema.org/BlogPosting"> <a href="…" itemprop="url" rel="external"><span itemprop="name headline">Hello World</span></a>, authored by <span itemprop="author" itemscope itemtype="http://schema.org/Person"><a...
Schema.org type for a study course
I would look into the Event part of the schema.org: An event happening at a certain time and location, such as a concert, lecture, or festival. Ticketing information may be added via the 'offers' property. Repeated events may be structured as separate Event objects. http://schema.org/Event That seems like it should...
How does schema.org usage fit into Linked Data principles?
rdf,schema.org,rdfa,rdfs,linked-data
From http://schema.org/docs/datamodel.html: The canonical machine representation of schema.org is in RDFa: schema_org_rdfa.html (See my answer on Webmasters SE for other representation.) This HTML+RDFa version uses the RDFS vocabulary. It’s as good as any other RDF serialization. If you don’t like RDFa, you could of course use your favorite converter to...
Schema.org deliveryLeadTime unitCode for Business Days
Well, I don't claim to be an expert in the use of UN/CEFACT codes, but based on that spreadsheet, it looks like E49 is the correct code for "working day". So, you could possibly format it something like this: <div itemprop="deliveryLeadTime" itemscope itemtype="http://schema.org/QuantitativeValue"> <span itemprop="minValue">7</span> - <span itemprop="maxValue">10</span> <span>working days</span>...
How to specify tax in Gmail Schema.org markup?
The vocabulary Schema.org provides three sub-types for the PriceSpecification type: DeliveryChargeSpecification PaymentChargeSpecification UnitPriceSpecification Unless one of these applies in your case, you should use the parent type, PriceSpecification. (If it’s about a price that includes VAT, you can use the corresponding type and its valueAddedTaxIncluded property, which Google seems to...
Where to add Rich snippet - Organization schema for a general page
schema.org,google-rich-snippets
It's not necessary to put it on every page, but you should definitely insert it into pages such as the About page and Contact page, and you could also insert it into the homepage if there is an appropriate place for you to do so. You will just want to...
nested microdata properties with 3 levels
You missed the name for the product and didn't declare an item scope for review. This is what you need to do: <div itemscope itemtype="http://schema.org/Product"> <span itemscope itemtype="http://schema.org/Review" itemprop="review"> <p itemprop="reviewBody">myreview...</p> (author :<span itemscope itemprop="author" itemtype="http://schema.org/Person"> <span itemprop="name">Name of the auhor</span> </span>) </span> <span itemprop="name">Product Name</span> </div> ...
Why is my schema.org rating markup for a place not being shown by Google?
schema.org,google-webmaster-tools,microdata
Google will not typically display an aggregate rating rich snippet for a "Place" itemtype. They do show it, though, for more specific place types, such as for restaurants and other local business types. So you might need to get more specific with your markup. On a different note, hiding marked...
What page type fits to schema.org type product?
The closest match would be ItemPage (emphasis mine): A page devoted to a single item, such as a particular product or hotel. Note that Schema.org is currently missing a property to link to the "main item" this page is about, i.e., a Product in your case. The mainContentOfPage property is...
Schema.org setup for multiple events on one page
schema.org,microdata,google-rich-snippets
Your usage of Microdata and the Schema.org vocabulary is valid. Every conforming parser will understand this. See for example http://linter.structured-data.org/, which shows snippets that could result from markup. However, actual search engine providers decide for themselves if, when or how to use your annotations, for example for enhancing search results....
Why is the schema.org JSON-LD representation so small?
Because this isn't the definition of the vocabulary but just Schema.org's JSON-LD context i.e., a mapping from nice, short JSON terms to full URLs. See http://www.w3.org/TR/json-ld/#the-context for details. The reason why it doesn't map each property and class one by one is that it uses the @vocab shortcut which is...
Using schema.org/Product image on a non image element
seo,prestashop,product,schema.org,microdata
If you are using the itemprop attribute for an a element, the property value will be the URL specified in the href attribute, not the content of the a element. So in your example, the image property has the value link-to-product (which will be interpreted as URL): schema:Product → schema:image...
Product size: width, height and depth
The width/depth/height properties expect Distance or QuantitativeValue as value. So if you want to use Distance, it might look like: <span itemprop="width" itemscope itemtype="http://schema.org/Distance"> 60 <span>cm</span> </span> If you want to use QuantitativeValue: <span itemprop="width" itemscope itemtype="http://schema.org/QuantitativeValue"> <span itemprop="value">60</span> <span>cm</span> <meta itemprop="unitCode" content="CMT" /> </span> Instead of specifying the...
Setting the service details for several reviews with structured data
html,schema.org,microdata,structured-data
You can use Microdata’s itemref attribute to reference the item that gets reviewed, so you don’t have to repeat it for each review: <div id="foo" itemprop="itemReviewed" itemscope itemtype="http://schema.org/Service"> <!-- make sure that this element is not a child of another itemscope --> </div> <div itemscope itemtype="http://schema.org/Review" itemref="foo"></div> <div itemscope itemtype="http://schema.org/Review"...
When is it worth creating an XML Schema (XSD)?
You tagged your question with seo and html, but those are not reasons to define an XML Schema (XSD). You mention "Creative Work", but that concept is also immaterial to XSDs and their benefits. The Value of Defining an XSD There is value in defining an XSD in so far...
Structured markup adding models to product data
It’s a pity that Google Search (according to their documentation) only supports price, not priceSpecification. I’m sure that that they’ll support it in the future (if it’s not already the case, albeit undocumented). Providing both properties seems to be a suitable solution, especially in such simple cases where you don’t...
Site name in Google search results for multi-language websites
html,seo,schema.org,google-rich-snippets
Whether you use different paths (…/en/ + …/de/), different subdomains (en.example.com + de.example.com) or different domains (example.com + example.net), you have different (albeit translated) websites. So use a separate WebSite item for each of your sites. Example (using RDFa) On http://example.com/en/, you could specify: <head typeof="schema:WebSite"> <title property="schema:name">Example</title> <link property="schema:url"...
Is there a Schema.org type for SaaS or subscriptions?
There are different possible perspectives: It’s a SoftwareApplication (or the more specific WebApplication, maybe with browserRequirements). It’s a Service with a ServiceChannel+serviceUrl. It’s a Product and/or an Offer (both include services). (It is possible to specify subscription costs in Schema.org.) You might want to use only one or multiple types...
Is it okay to use same schema.org markup twice on one page?
schema.org,microdata,rich-snippets,structured-data
Unless you use itemid, consumers can’t be sure that two (or more) items are (about) the same thing. So they would learn that your Product item has two AggregateRating items. Consumers might try to deduce that both items should be the same (e.g., by comparing url values), but you would...
Define extra properties for an existing class in RDFS?
semantic-web,ontology,schema.org,rdfs
Should I make my schema venue as a subclass of https://schema.org/Place and add new properties? If you're declaring a describing a class Venue, it makes sense to make it a subclass of some other Place class that someone else has declared, if you want to achieve some measure of...
How can I include an articleBody that is outside of the Article's itemscope?
It appears that I was on the right track. The problem I had was that I attempted to declare itemref multiple times, each time for another id. According to W3C, itemref actually expects a space-separated list of id values. Here is the working example: <html> <body> <div itemref="content company" id="articleHeader"...
Microdata/Schema.org/SEO: How to properly set a ContactPoint
(While Google’s Testing Tool reports this as an error, it’s not an actual error. It should be a warning instead. Your code is valid Microdata and you are correctly using the Schema.org vocabulary.) You have two top-level items (a Person and a ContactPoint), i.e., they are not related in any...
How to do a new extension with Schema.org + Microdata?
You may still use Schema.org’s "slash-based" extension mechanism. It’s "outdated", but not invalid. But it’s not (and never was) a good idea to use this mechanism if you want other consumers to understand or make special use of your extensions. In some cases you could use Schema.org’s Role type, which...
Schema.org - Correct way to set up a football (soccer) club with multiple teams
For the whole club, you could use one of these types (whichever matches according to your understanding of how the club works): SportsOrganization or the more specific SportsTeam. For each team, use SportsTeam. And to relate these entities, you could use one of these properties (whichever is appropriate according to...
blog posting schema any suggestion?
Removing anything not related to Microdata, you have: <div itemscope itemtype="http://schema.org/BlogPosting"> <img itemprop="image" src="…" /> <div itemprop="name"> <a href="…" itemprop="url">…</a> </div> <span itemprop="description">…</span> </div> That is fine from the Microdata and the Schema.org perspectives....
Schema.org, correct Attributes for a School Undergraduate Program
CollegeOrUniversity is for the organization, not for something that this organization does or has. EducationEvent seems to be appropriate. You could specify the CollegeOrUniversity as organizer of the EducationEvent. Apart from typicalAgeRange, EducationEvent doesn’t offer properties to denote the target audience of the event. So specifying that it’s for "Graduate...
Can schema.org's email property use the href value?
html,email,schema.org,microdata
Schema.org’s email property expects Text as value. It’s odd. In my opinion it should take URL instead, or at least allow boths ways ("Text or URL", as it’s the case with the menu property, too). I can only guess that they chose Text because some publishers don’t want to specify...
SPARQL trying to query product availability
sparql,jena,schema.org,microdata
If I extract the data from that page using the Microdata to RDF Distiller, the relevant bit looks like the following: <> a schema:Product; schema:name "Alpine SWA-10S4"@en; schema:description "BassLine Series 10\" 4-ohm subwoofer"@en; schema:offers [ a schema:Offer; schema:availability schema:InStock; ] . If you look at the triple _:offerBNode schema:availability schema:InStock...
When to use the subclass in RDFS?
The semantic web / linked data lives of the re-use of existing vocabularies, so if you only need a sub-set of existing vocabularies, it's best to not re-invent any new schema, but just to use parts from existing ones. Your data will then even be useful without any reasoning. Also,...
